Data-based decision making
Value the use of data as the starting point for professional work.

Technical
Use software and other tools appropriate to the task.

Cognitive
Analyze, synthesize, use inductive and deductive reasoning, solve problems effectively and creatively.

Communication
Communicate clearly to achieve professional goals using visual and verbal modes to explain and persuade.

Interpersonal
Interact effectively with others as peers, subordinates and leaders to accomplish goals.

Principles, theories, & models
Understand many theories and models, choose from among them appropriately, and apply them effectively.

Processes
Understand processes such as change, design, development, and learning.

Systems
Understand that we live and work within systems of cause and effect in which actions may have multiple origins and consequences.